Marketing leadership · Cybersecurity & B2B technology · EMEA
Fifteen years building marketing organisations and demand generation programmes across EMEA — most of it inside the cybersecurity channel. Most recently VP of Marketing at Infinigate, leading 82 people across 13 countries. Now running an independent practice, close to the market and hands-on again.
Based in Germany · Speaks Arabic, French, English and German · Open to EMEA travel
Scope at a glance
Selected work
Situation
Infinigate had grown by acquisition and inherited marketing teams that each had their own tools, processes and supplier contracts.
What I did
I integrated them into a single operating model, consolidated the MarTech stack across the group and led a post-acquisition rebrand across 13 European countries while campaigns kept running.
Result
€1.3M in operational savings, 40% improvement in campaign efficiency and one common execution platform for every country team.
Situation
A single set of campaigns was being pushed at very different audiences — resellers of different types and tiers, and enterprise, mid-market and SMB end customers.
What I did
I split the programme by segment with distinct messaging, tactics and budget for each, built in close alignment with regional sales leadership, and put real-time performance dashboards behind the investment decisions.
Result
25% increase in marketing-influenced pipeline and a 45% rise in partner-led deal flow and engagement.
Situation
Executive events in the region were one-off and hard to repeat.
What I did
I designed a programmatic format: a reference customer hosts five to ten targeted CIOs over breakfast and talks through a live implementation. The hard part was not the logistics but the economics — securing vendor funding, negotiating partner commitment and building an incentive model that made customers willing to host and partners willing to fill the room.
Result
A repeatable format that fed named accounts into regional pipeline.
Situation
A Microsoft CSP indirect provider needed to drive Copilot and AI agent adoption through its reseller network.
What I did
I own the campaign end to end — segmentation, messaging, landing pages, LinkedIn campaign builds, partner-facing assets and localisation into three languages, briefing translators and reviewing localised pages myself rather than shipping one translated version everywhere. Budget moves between markets on performance.
Showcase
Campaign tools designed, written and shipped end to end — built on Lovable, live in market.
Be-Cloud Group · Microsoft CSP
An interactive estimator built to open conversations with resellers and end customers: pick personas, distribute users across usage intensity, see the monthly credit spend. Built and shipped on Lovable.
Visit the live tool
Atelier'O · AI adoption practice
The positioning, messaging and site for an advisory practice helping marketing teams adopt AI agents without the hype. Named, written and shipped end to end — from the proposition down to the use-case pages.
Visit the live site
Be-Cloud Group · Microsoft CSP
A brand refresh, a restructured brand architecture across the group, and a living brand hub built so every country team, reseller and agency works from the same logos, colours, typography and application rules — bilingual, always current.
Visit the brand hub
Alis Exchange · AI platform
A full brand guidelines system for an AI platform business: core and auxiliary colour palettes with accessible pairings, a three-tier typography system, a general and AI iconography set, and brand-in-use examples covering data visualisation and product UI.
Career
Atelier'O, Germany · Feb 2025 – present
Independent marketing practice for cybersecurity, Microsoft cloud and AI platform businesses.
Infinigate Group, Hamburg · Jun 2023 – Jan 2025
Cybersecurity and cloud value-added distributor, €2.3Bn+ revenue.
Infinigate Group, Hamburg · Nov 2021 – May 2023
Nuvias Group · Jan 2021 – Oct 2021
Pan-European cybersecurity and networking value-added distributor, acquired by Infinigate.
Nuvias Group, Paris · Apr 2018 – Dec 2020
Nuvias Group, Paris · Sep 2016 – Mar 2018
Specialist Computer Distribution, Casablanca · Jul 2013 – Aug 2016
Capabilities
Tools
Languages
Education
Testimonials
One of the most exceptional leaders I have had the privilege of working with. She approaches leadership with precision, care, and a deeply human touch, always ensuring that her team feels supported, valued, and empowered to do their best work. She played a key role in leading the Nuvias to Infinigate rebrand, seamlessly managing a huge transition that involved aligning multiple teams, consolidating digital assets, and ensuring a unified strategy across different regions. What could have been a chaotic process felt structured and purposeful under her guidance.
I was lucky to get the opportunity to work with her for two years, and she has had such a positive impact on my career. She is an inspiring, decisive and trusted leader and marketeer, who always leads by example and achieves great results by drawing on her own wide-ranging experience and skills and bringing out the best in others.
The level of professionalism she exuberates in her role is something all businesses should aspire to. Her multi-tasking skills are unsurpassable, being able to manage a multitude of top-level projects, whilst still maintain the grace of managing staff in her team, and being a pillar of strength has been a joy to witness.
She's working very hard and always positive, a result driven person. If I have to recommend somebody helping the marketing team, it will be her. Apart from professional skills, it's a pleasure to work with her.
Professionnelle passionnée et investie dans les missions qui lui sont confiées, elle a toutes les qualités et compétences professionnelles pour accompagner les entreprises dans le développement marketing et communication. Elle a une vraie capacité à gérer les périodes de tension forte avec calme et prise de recul.
J'ai eu l'opportunité de travailler avec elle. J'ai particulièrement apprécié sa réactivité et son dynamisme accompagnés d'une joie de vivre et grande habileté à garder son sang-froid dans des situations critiques.
References from direct managers and customers can be requested via email.
Contact
Open to full time or part time marketing leadership and senior regional roles in B2B technology, as well as to fractional engagements and project basis work through Atelier'O.
